5 Tips to create a successful LinkedIn profile – The way we behave on social media says a lot about our professional stance. As much as you separate the personal and professional aspects of your life, the fact is that when it comes to applying for a job vacancy, recruiters will look at your assignments.
Among all the services available, none is more relevant than LinkedIn. The social network that now belongs to Microsoft is one of the main showcases for you to show your resume and share relevant information with the market. In other words, standing out there can mean priority when it comes to being reminded of a new job.
So, here are some tips that can help you stay in the spotlight and get more opportunities.
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Table of Contents
1. Keep your profile up to date
LinkedIn should not be seen as a simple repository in which you add information about your professional history. The more content you post, the more people know your skills and associate you with a particular area of expertise. Therefore, the first step is to fill in all the requested information.
Then, make sure you know the tools that the social network provides. This includes space for posting links or more extensive publications. Interact with other profiles, commenting on publications whenever relevant, The more you “act” on the social network, the more the algorithm highlights your profile.
2. Use quality images in the profile
Profiles with quality photos are 14 times more likely to be perceived by employers than those who have no image. Here, it is important to note that this is not a mere appearance assessment – whether or not to fit a certain standard of beauty is not in question.
However, it is important that the image denotes a professional aspect, as it will be your business card. Avoid using selfies or photos captured in environments that convey more relaxation than professionalism. If possible, use a professional photographer or a friend with more skill to obtain more attractive images.
3. Show your results
In a way, when you describe your professional profile, you already indicate what skills you have, so that it is not necessary to mention this information in each of the positions in which you worked. Instead, choose to show results: employers and recruiters value professionals with more effective backgrounds.
If you worked in a purchasing department, for example, show how the company saved thanks to practices implemented or implemented by you. Give subsidies so that whoever sees your information can go beyond data such as your academic background or professional background.
4. If you can, ask for recommendations
LinkedIn has a section where your connections can recommend you for a particular skill. This is a great way to show your qualities, allowing other people to emphasize your positive characteristics. Think of this field as a kind of permanent indication.
That way, if you are intimate with coworkers or managers, ask them to write a review about you. If possible, also pay with an evaluation on their profile. This will help the algorithm understand how close you are and common contacts can be impacted by this information.
5. Be relevant and post good content
On a social network like LinkedIn, the content you post, in a way, determines your personality in the eyes of others. Therefore, it is important to make sure that what is being published is relevant to your sector and can add to your professional image.
Indicating content that talks about the perspectives of your area of activity is welcome, but posting memes, photos of parties or opinions unrelated to your occupation can weigh negatively. In other words, understand that there are more appropriate social networks for this, such as Twitter and Facebook. Finally, don’t lie: increasing or inventing facts may work at first, but when you are discovered you will lose credibility.
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