Facebook has introduced – seemingly small – but for many companies a critical change. It was possible to exchange a person’s account for a fanpage while retaining friends who will become fans. I wasn’t sure if this news would interest Trenovision readers. However, how small Indian companies still use personal accounts to mark their presence on Facebook, so many people from the industry.
Facebook has introduced – seemingly small – but for many companies a critical change. It was possible to convert a person’s account into a fanpage while keeping friends who will become fans. I wasn’t sure if this news would interest Antyweb readers. However, just as small India companies still use personal accounts to mark their presence on Facebook, so many people in the industry use their already-not-so-private accounts in a similar way. Under certain circumstances, it is worth turning them into a fan page, especially since rebranding is also possible during this procedure.
To migrate, I recommend you read the help articles related to the topic first, and then use the tool prepared for this purpose . The conversion will change friends into fans, allow you to change the name and save your profile picture. However, all the rest of the data, such as e.g. the contents of the board and photos will be lost, so it is worth downloading all the information beforehand if we are interested in saving it.
Why is it worth moving to a fan page?
- If we act as a company, a product, and not a person, then we can easily fall victim to moderation. Several reports from competitors that we break the Facebook regulations and our blown account disappears, without the possibility of appeal for 99% of those affected.
- Facebook has a limit of 5,000 friends on the account. Managing accounts close to this limit is a hassle, and with the exception of very specific businesses 5,000 fans / friends is a completely useless number for the brand.
- Only fanpages allow, for example, forcing “Like” on a landingpage, launching contests, additional functionalities in the tab, etc. etc.
- There is no way to connect a personal account to a company website or blog.
The most important beneficiaries of this change will be small and medium-sized companies that had no idea about Facebook’s regulations, or ignored it and developed company accounts, and are now pulling them on because they do not want to start from scratch on the fanpage. It is worth remembering, however, that this is a one-way path, and exchanging an account in a fan page when you are not a company, celebrity or human-institution is … asking for trouble from malicious Internet users, because there is no worse troll than the one who is right .
