Web analytics, Adobe Analytics, Google Analytics Quiz
Web analytics, Adobe Analytics, Google Analytics Quiz : This Web analytics, Adobe Analytics, Google Analytics Beginner, Intermediate and Expert Quiz contains set of 157 Web analytics, Adobe Analytics, Google Analytics Quiz which will help to clear any Mcqs exam which is designed for Intermediate.
1) Cookie which expires at the end of a user session is called
- Persistent Cookie
- Session Cookie
- Super Cookie
- None of the above
2) A cookie which is recreated after deleting is called
- Persistent Cookie
- Super Cookie
- Zombie Cookie
- Session Cookie
3) What is Exit Rate for a page
- Total number of Exits from the page/Total number of PVs for the page
- Single Page Visits to the Page/ Total number of PVs for the page
- Total number of Exits from the page/ Single Page Visits to the Page
- Total number of PVs for the page/ Total number of Exits from the page
4) What is Direct Traffic?
- The visitor typed the domain name directly into their browser
- The visitor bookmarked the site or the visitor clicked on an email, shortcut, or other direct link
- Firewalls and/or proxies stripped out the referrer and replaced it with a dash “-“.
- All the Above
5) It is impossible for spiders to crawl secure pages
- True
- False
6) An internet crime which performs and executes user behavior of clicking Ads is known as
- Click Cheat
- Ad Fraud
- Ad Cheat
- Click Fraud
7) ——————— is an Internet addressing scheme that uses a group of names that are listed with dots (.)between them
- Domain Name System
- Internet Protocol
- World Wide Web
- None of The above
8) Each view of an online advertisement is counted as an impression is called
- Hit
- PageView
- Impression
- Click
9) What is the abbreviation for Cost per thousand Impressions in web Advertizing
- CPM
- CPT
- All the Above
- None of the Above
10) A search Engine that gets its search listings from two or more other search engines is called as
- Beta Search Engine
- Meta Search Engine
- P2P Search Engine
- None Of the Above
11) Process by which more than one component of a website may be tested in a live environment is called
- Multivariate testing
- A/B Testing
- Load Testing
- Alpha Testing
12) HTTP status code 4xx suggests?
- Redirection
- Client Error
- Server Error
- All the Above
13) Any marketing technique that induces Web sites or users to pass on a marketing message to other sites or users, creating a potentially exponential growth in the message’s visibility and effect.
- Social Network Advertizing
- Behavioral Marketing
- Affiliate Marketing
- Viral Marketing
14) One robots.txt file is sufficient for a Domain and its sub domains?
- False
- True
15) In terms of search engine marketing, this is the act of getting a search engine to record content for a URL that is different than what a searcher will ultimately see
- Spamdexing
- Search Engine Optimization
- Cloaking
- URL Redirection
16) Number of visitors distributed over a week is as follows 340, 543, 234, 456, 563, 254, and 213. Therefore the total number of visitors for the week is 2603
- True
- FALSE
17) For a FAQ page of a product site, higher bounce rate is a good metric?
- True
- False
18) Conversion Rate is equal to
- (Conversion actions taken/number of visitors
- (Conversion actions taken/number of visits
- (Conversion actions taken/number of visitors
- (Conversion actions taken/number of visits
19) Difference between a Session and a Visit
- Visit will have one or more sessions
- Session will have one or more visits
- All visits by a visitor is a session
- Session is equivalent to a visit
20) Http status codes ……. Suggests Server Error
- 3xx
- 5xx
- 2xx
- 1xx
21) Component of search engine that indexes web sites automatically
- Crawler
- Spider
- Robot
- All of the Above
22) The text name that corresponds to a numeric IP address of a computer on the Internet
- Domain Name
- URL address
- Directories
- None of the Above
23) Advertising program that pays websites on a pay-per-click basis for advertisements that the company displays on the web sites is called ……………….. The advertisements are typically banner and text ads that show content related to the website’s offerin
- Keywords
- Adwords
- Paidwords
- All of Above
24) Following is a Webanalytics Tool/Solutions
- Webtrends
- Google Analytics
- Coremetrics
- All of the Above
25) The process of optimizing your website to increase the search rankings is called
- Search Engine Marketing
- Website Optimization
- Search Engine Optimization
- Web Analytics
26) Standard User Roles in Webtrends are
- Administrator
- Report Manager
- Report User
- All the Above
27) A Webtrends user with a role Report Manager can edit profiles
- True
- FALSE
28) A custom Report can have following number of Dimensions in Webtrends
- 1
- 2
- 3
- Any Number
29) In Webtrends Advisable 1D Report limit for the standard Pages report is
- 10,000
- 1, 00,000
- 60,000
- 75,000
30) In Webtrends Analysis Throttling setting for a profile can be done in
- Minutes
- Hours
- Days
- All the above
31) In Webtrends Number of Hit Filters that can be applied on to a profile is
- Only One
- Any Number
- Upto 10
- None of The Above
32) In Webtrends it is necessary to add a Custom Report to a template associated with the profile to appear in a profile even after including the report in the profile directly
- True
- False
33) When you combine Hit Filters and Visit Filters on a profile in Webtrends
- Processing Fails
- Hit Filters are processed first
- Visit Filters are processed first
- It is not allowed
34) SDC in Webtrends stands for
- Simple Design Configuration
- Smart Design Configuration
- SmartSource Design Configuration
- SmartSource Data Collector
35) In Webtrends It is possible to use Domain + URL in the feature URL Search And Replace
- True
- False
36) In Webtrends Filters can be applied to
- Profiles
- Custom Reports
- Templates
- Both a
37) ……………….. is an element or category tracked in a Webtrends report
- Measure
- Dimension
- Filter
- None of the Above
38) Table sizes of a Webtrends Custom reports can be edited in a centralized way but not individually with respect to profile it is associated with.
- True
- False
39) In Webtrends Dashboards the node under which the reports are placed are called
- Tree
- Root
- Folder
- Chapter
40) In a Webtrends Profile filters are applied at profile level and at custom reports level. Which one is processed first?
- Custom Report Filters
- Profile Filters
- Both simultaneously
- Only Profile Filters are processed
41) Webtrends on Premises version 9.X.X on Microsoft Windows is supported on the browser
- Internet Explorer 6 and above
- Mozilla Firefox 3 and above
- Google Chrome
- Both a
42) The Data extraction API conforms to the ………….. API architecture
- BEST
- SmartView Reporting
- REST
- None of the Above
43) In Data Extraction API /profiles returns a list of profiles. Parent-Child profiles are ………
- Supported
- Not Supported
- Webtrends doesn’t have Parent-Child Profiles
- Both b
44) The default log file rotation frequency for standard SDC log files in Webtrends is every
- 30 minutes
- 15 minutes
- 45 minutes
- 60 minutes
45) The default frequency for rotating the Express Analysis log files in Webtrends is every
- 10 minutes
- 5 minutes
- 2 minutes
- 15 minutes
46) Express Analysis is only supported with
- SDC installed in a Windows environment
- SDC installed in a Unix
- None of the above
- Both a
47) ………………….. Delivers an up-to-date snapshot of the current day’s data long before standard Webtrends analysis can provide final statistics.
- SmartView Reporting
- Data extraction API
- Express Analysis
- All the Above
48) Express Analysis in Webtrends Does not support
- Basic Parent Child Profiles
- Regular expressions
- Custom Reports with more than one dimension
- All the Above
49) To build a template in Webtrends, you select …………………. and determine how they are
- Webtrends Analytics reports
- Webtrends Analytics dashboards
- Webtrends Analytics performance dashboards
- Any of the Above
50) The function named …………………………. is used to capture events that occur after a page is loaded. These include client-side mouse events (e.g. onclick, onmouseover
- dcsCustom
- dcsMultiTrack
- both a
- None of the Above
51) In Adobe SiteCatalyst, what is the data retention period for a custom insight variable?
- 60 minutes
- A session
- As defined during configuration
- A pageview
52) In Adobe SiteCatalyst, what is the data retention period for a custom conversion variable?
- 60 minutes
- A session
- As defined during configuration
- A pageview
53) In Adobe SiteCatalyst, what is the data retention period for a campaign variable?
- 60 minutes
- A session
- As defined during configuration
- A pageview
54) In Adobe SiteCatalyst, what type from below is the campaign variable?
- Custom Insight
- Custom Conversion
- Custom Event
- None of the Above – An independent type
55) What is unique visitor count?
- A duplicate-free count of cookies tracking visits to a website profile over a specified period of time
- The sum of all visits to a website profile over a specified period of time
- The average number of visits to a website profile by a user over a specified period of time
- The count of visits per user to a website profile over a specified period of time
56) Each user with a separate Google account can customize a profile’s dashboard independently of other users
- True
- False
57) What types of cookies are set in the user’s browser by web analytics tools?
- 1st Party
- 2nd Party
- 3rd Party
- None
58) A page of your website, register.html, contains a “Sign Up” button. When a user clicks that button, the signup takes place in the back end of your website, but the URL does not change; the same page just displays a “thank you for registering” message.
If
- Exit Link Tracking
- Custom Link Tracking
- Custom Event
- None of the Above
59) A page of your website has a newsletter subscription option, which you want to track as a goal. The newsletter subscription takes the user to a new success page. Where would you chose to place the newsletter subscription goal specific variables and server
- On the page load of the newsletter subscription form page
- In the onclick handler of the newsletter subscription button
- On the page load of the new success page
- Doesn’t matter – would function the same everywhere
60) In Adobe SiteCatalyst, how can you configure reports for different date ranges?
- From report suite configurations – admin section
- From date range selector on reporting UI
- By placing a plugin in the page level codes
- By placing a plugin in the Global JS file
61) Which of the following regarding a page can be tracked by web analytics tools?
- Posting the URL of the page in a tweet
- Sharing the page on Facebook
- Clicking the Google +1 button on the page
- None of the Above
62) In Google Analytics, after how long a period of inactivity does a visitor drop out of the active visitors count in the Real-Time reports?
- 1 minute
- 30 minutes
- 60 minutes
- 90 minutes
63) In web analytics, do view of pages cached in your browser count as a pageview?
- Yes
- No
64) In Adobe SiteCatalyst, only a user with admin access can create new segments
- True
- False
65) In Adobe SiteCatalyst, which formats can you export data in? (Choose all that apply)
- Xls
- Doc
- Csv
66) What is the maximum path length allowed in Adobe SiteCatalyst reporting?
- 6
- 7
- 8
- 9
67) Which of the following are tools within the Adobe Marketing Suite? (Choose all that apply)
- SiteCatalyst
- Test & target
- Discover
- Social
68) Which of the following reports is not given by Adobe SiteCatalyst Out of the Box?
- Browser OS
- Browser flash version
- Monitor Resolution
- None of the above
69) Which of the following is not an out of box metric for reports in Adobe SiteCatalyst?
- Visits
- PageViews
- Bounce Rate
- None of the above
71) In web analytics, which is the most efficient method for tracking campaigns?
- Populate the campaign variable on the campaign landing page
- Populate campaign variable from landing page query string parameter
- Populate campaign variable by tagging the referring page on which campaign is hosted
- All of the above – equally efficient
72) In web analytics, what is a calculated metric?
- A metric defined by exporting the data out of tool and performing calculations on it
- Any metric which has quantitative value
- A metric which is defined by using arithmetic operators around existing metrics
- None of the above
73) Along with cookies, web analytics tools use other information like IP address to uniquely identify a visitor
- True
- False
74) Option of setting conversion goals is available by default in which of the following tools?
- Adobe SiteCatalyst
- Google Analytics
- Both
- None of the above
75) In Google Analytics, reports cannot be exported in which of the following formats?
- XLS
- doc
- XML
76) New vs Returning visitors report is available by default in:
- Adobe SiteCatalyst
- Google Analytics
- Both
- None of the above
77) In Adobe SiteCatalyst, which of the following variable type can have both quantitative and qualitative values? (Select all that apply)
- Conversion Variables
- Event Variables
- Custom Insight Variables
- Campaign Variables
78) In Adobe SiteCatalyst, which of the following variable type can have only qualitative values? (Select all that apply)
- Conversion Variables
- Event Variables
- Custom Insight Variables
- Campaign Variables
79) In Adobe SiteCatalyst, which of the following variable type can have only quantitative values? (Select all that apply)
- Conversion Variables
- Event Variables
- Custom Insight Variables
- Campaign Variables
80) Google Analytics sets first party cookies for tracking
- True
- FALSE
81) For a given time period, the number of unique visitors reported in Google Analytics must be at least as high as the number of visits from new visitors
- True
- False
82) It is widely recognized that a large percentage of Web users delete their browser cookies on a regular basis. How does this affect your Google Analytics reports? (Select all that apply)
- Returning visitors skew lower
- Count of visits skews lower
- Days Since Last visit skews lower
- Unique Visitors skew higher
83) In Adobe SiteCatalyst, how can you view report for past month
- By configuring past month view from admin section
- From date range selector on reporting UI
- By placing a plugin in the page level codes
- By placing a plugin in the Global JS file
84) Which of the following will be counted a repeat visit? (Select all that apply)
- Visitor visits website from firefox browser, closes website and visits website from chrome browser
- Visitor visits website from firefox browser on his desktop, closes website and visits website from safari browser on his iPad
- Visitor visits website from IE browser on his desktop, closes it and after 10 minutes, visits website from IE browser on his desktop
- Visitor visits website from IE browser on his desktop, closes it and after 50 minutes, visits website from IE browser on his desktop
85) In Google Analytics, which of the following options could you use to record a pageview with a value other than the actual request URI of the page?
- Table filter
- Profile filter
- _trackPageview
- Custom variable
86) Persistent cookies are those that are still available when a web browser is closed and later reopened
- True
- False
87) In Google Analytics, the _utma cookie expires two years after a user’s last visit to your website, and not necessarily two years after the cookie’s creation date
- True
- False
88) A session cookie expires when
- User closes the browser
- User exits the website
- Both
- None
89) In Adobe SiteCatalyst, which server call adds a pageview
- t()
- tl()
- Both
- None
90) Which of the following funnels is not available by default in Adobe SiteCatalyst?
- Purchase Conversion funnel
- Campaign Conversion Funnel
- Product Conversion Funnel
- Custom Events Funnel
91) Which of the following visitor profile parameter is not available as a report by default in Adobe SiteCatalyst?
- Country
- State
- Zip
- Time Zone
92) Adobe SiteCatalyst shows reports in which of the following graphs? (mark all that apply)
- Bubble
- Bar
- Pie
- Scatter
93) You can access the Google Analytics tracking code on the Account Administration screen
- True
- False
94) Which of the following appear as dimensions in Google Analytics reports?
- Count of visits
- Days since last visit
- % Exit
- Average time on page
95) Adobe SiteCatalyst allows saving of reports to custom reports
- True
- False
96) Which of the following report types does Adobe SiteCatalyst show?
- Trended
- Ranked
- Both
- None
97) In Adobe SiteCatalyst, data for a particular event can be sent to multiple report suites on the same instance
- True
- FALSE
98) Pathfinder and Report builder are available in which of the following tool?
- Adobe SiteCatalyst
- Google Analytics
- WebTrends
- None
99) Visitor frequency reports are available by default in which of the following tool?
- Adobe SiteCatalyst
- Google Analytics
- WebTrends
- None
100) Which tool is used for the A/B Testing?
- Adobe SiteCatalyst
- Adobe Test and Target
- Adobe Discover
- Adobe Insight
101) What is a bounce rate in web traffic analysis?
- Percentages of visitors who enter the site and leave the site and come back to the same site later.
- Percentage of visitors who enter the site and leave the site rather than continue viewing other pages within the same site.
- Percentage of visitors who enters the site and continue visiting other pages in the site.
- None of the above
102) Which Analytics constitute the first stage in convertion funnel?
- Log file analysis
- Page Tagging Analysis
- Click Analytics
- Customer Lifecycle Analytics
104) What is a Web Log Analyser?
- Web Log Analysis Software
- Software that parses a server log file from a web server.
- Analysis on the values contained in the log file, derives indicators about when, how, and by whom a web server is visited.
- All the above.
105) A Packet Analyser is also known as :
- Network Analyzer
- Protocol Analyzer
- Packet Sniffer
- All the above.
107) What are Organic Traffic?
- Web traffic which comes from unpaid listing at search engines or directories.
- Web traffic which comes from paid listing at search engines or directories.
- None of the above.
- All the above.
108) Landing Page Optimization(LPO) is also know as :
- Convertion optimization
- Convertion Rate Optimization(CRO)
- Search Engine Optimization
- A and B
109) If a visitor makes their first visit on a given day and then returns to the web site on the same day they are both a new visitor and a repeat visitor for that day.Here does the new visitor and the repeat visitor add up to the total visitors?
- Yes, the total visitors equals total number of new vistors and repeat visitors.
- No, the total visitors is not equal to the number of new visitors and repeat visitors.
111) Identify the drawbacks of cookies:
- Inconsistant support by devices.
- Inaccurate identification
- Inconsistent state on client and server.
- All the above.
112) What is the purpose of Click Through Rates?
- To capture customers’ initial response to websites.
- To capture customer’s total number of clicks.
- To capture customer’s total number of visits.
- None of the above
117) Is it possible to share SiteCatalyst segments with multiple users within a report suite in Adobe SiteCatalyst ?
- FALSE
- TRUE
118) Where can the Pathing be enabled ?
- Conversion Variablles(eVars)
- Traffic Variables(sProps)
- Success Events
- All the above.
119) When can a Conversion Variable(eVar) expire?
- When a success event takes place, but only after a specified period of time.
- When a success event takes place, but only before a specified period of time.
- When a success event takes place or after a specified period of time.
- None of the above
120) If a mistake takes place when using Data Sources to import in offline metrics into SiteCatalyst the data can be backed out by:
- Reimporting the same metrics as negative numbers.
- Temporarily converting the Success Event into an Incrementer Event.
- Re-importing the same tab-delimited file using a “.inf” extension.
- None of the above
121) Subrrelations and Correations are treated exactly the same in SiteCatalyst with the only difference being that one pertains Traffic Variables(sProps) and the other pertains to Conversion Variables(eVars).
- FALSE
- TRUE
122) Which of the following cannot be used in a Conversion Events Funnel Report?
- Success Events
- Calculated Metrics
- Visits
- Conversion Variables(eVars)
123) Which of the statements about Classifications in SiteCatslyst are true?
- Classifications cannot be used with Subrrelations/Correlations.
- Classifications cannot be used in Data Warehouse Segments.
- Classifications cannot be used in Omniture Discover.
- Classifications can have Pathing enabled.
124) Which of the following metrics are available in a Traffic Variable Correlation report?
- Page Views
- Visits
- Daily Unique Visitors
- Monthly Unique Visitors
125) How is the Click Through Rate calculated?
- Click-through rate (%) = Click-throughs (#) / Impressions (#)
- Click-through rate (%) =Impressions (#) / Click-throughs (#)
126) Wat does VISTA stand for?
- Visits Identification, Segmentation, and Transformation Architecture
- Visitor Identification, Segmentation, and Transformation Architecture
- Views Identification, Segmentation, and Transformation Architecture
- None of the above
127) In Omniture SiteCatalyst, what is “SAINT” Classifications meant to accomplish?
- Enables to classify any custom variables into any numbers of categories and sub-categories that is pre-defined.
- Enables to classify Campaigns.
- All the above.
- None of the above
128) What is an “internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked” called as?
- Cost Per Impression
- Pay Per Click
- Cost Per Click
- Both B and C
129) What is the “analysis and aggregation of search engine statistics for use in search engine marketing (SEM) and search engine optimization (SEO)” called?
- Web Analytics
- Search Analytics
- Digital Analytics
- None of the above
130) What is a “single web page that appears in response to clicking on a search engine optimized search result or an online advertisement” called as?
- Landing Page
- Lead Capture Page
- Lander
- All the above.
131) By analyzing activity generated by the linked URL, can marketers use click-through rates and Conversion rate to determine the success of an advertisement?
- FALSE
- TRUE
132) What is the “uniquely identified client that is generating page views or hits within a defined time period” called?
- Visitor
- Unique Visitor
- Unique User
- All the above.
133) Is it correct that “Third-party cookies can handle visitors who cross multiple unrelated domains within the company’s site, since the cookie is always handled by the vendor’s servers” ?
- TRUE
- FALSE
134) Is a unique visitor the same as ‘Visitors who visited once’?
- TRUE
- FALSE
135) Which of the following are Key Performance Indicators(KPI)?
- Visitors
- Visits
- Page Views
- All the above.
136) What type of cookie does WebTrends use?
- Third Party Cookie
- First Party Cookie
- All the above.
- None of the above
137) Each view of an online advertisement is counted as an impression is called
- Hit
- PageView
- Impression
- Click
138) A search Engine that gets its search listings from two or more other search engines is called as
- Beta Search Engine
- Meta Search Engine
- P2P Search Engine
- None Of the Above
139) What are Multivariate testing?
- Process by which more than one component of a website may be tested in a live environment.
- Process by which a single component of a website may be tested in a live environment.
- Process by which more than one component of a website may be tested in a test environment.
- Process by which a single component of a website may be tested in a test environment.
140) Is it true that Conversion funnel is a technical term used in e-commerce operations to describe the track a consumer takes through an Internet advertising or search system, navigating an e-commerce website and finally converting to a sale
- FALSE
- TRUE
141) What are the number of Unique Visitors with activity consisting of two or more Visits to a site during a reporting period called?
- Unique Visitors
- Repeat Visitors
- Return Visitors
- New Visitors
142) Which of the following is not a type of visitor?
- Repeat Visitors
- Return Visitors
- New Visitors
- Individual Visitor
143) Is it correct that “Entry page is the first page in the visit regardless of how the sessions are calculated; different sessionization methods may give different results”?
- TRUE
- FALSE
144) Are Langing Page and the Exit page the same?
- TRUE
- FALSE
145) Which of the following are Specific Refferer types?
- Search Referrer
- Visit Referrer
- Original Referrer
- All the above.
146) What are the number of times a link clicked by a visitor called?
- Total Visits
- Click-through
- Impressions
- None of the above
147) Is the correct that “A conversion can be viewed and counted as any other event”?
- TRUE
- FALSE
148) What is a “An automated program used primarily by search engines and other services to gather information from the World Wide Web” called?.
- Search Engine Spiders
- Crawler
- All the above.
- None of the above
149) Page tagging can report on events which do not involve a request to the web server, such as interactions within Flash movies, partial form completion, mouse events such as onClick, onMouseOver, onFocus, onBlur etc.
- TRUE
- FALSE
150) What does Click Analytics focuses on?
- Off-site Analytics
- On-Site Analytics
- All the above.
- None of the above
151) What is “A visit in which only a single page is viewed “called?
- Single Page Visit
- Singleton
- All the above.
- None of the above
152) What is the measure used to find how often visitors come to a website in a given time period?
- Session per Unique
- Frequency
- Return Rate
- Both A and B
153) What is the chronological sequence of page views within a visit or session called?
- Unique Visit
- Path
- Click Path
- None of the above
154) What is “Average amount of time that visitors spend actually interacting with content on a web page, based on mouse moves, clicks, hovers and scrolls” called?
- Active Time
- Engagement Time
- All the above.
- None of the above
155) Is it true that “Cookies have no important implications on the privacy and anonymity of web users”?
- TRUE
- FALSE
156) A cookie is also known as?
- HTTP Cookie
- Web Cookie
- Browser Cookie
- All the above.
157) Is it true that “Third-party cookies are cookies set with domains different from the one shown on the address bar”?
- TRUE
- FALSE