Soon, people using the YouTube app on TV will become the target of invasive and fully automatic ads.
According to statistics maintained by Google – the YouTube platform is currently the most-used application for transmitting and watching television. You don’t have to be a genius to understand that the huge revenue it generates largely depends on the ads displayed on the player.
If you think these have not been particularly invasive so far, we have some bad news for you. YouTube introduces Masthead format ads into its television applications. This means large, automatically played and essentially uninterrupted ads displayed on the main page of a given channel.
If that was not enough, the Masthead advertisement already displayed at the beginning in a large window, after some time it goes into full-screen mode. Only her plus? Does not play any sound.
YouTube’s decision will certainly bring him even more earnings and potential business customers. However, will this portal gain popularity among viewers?
