Digital Media | Testing | Mock Test
1
_________ advertising which allows for the insertion of multiple advertisements during a single timeslot is called
a. SCTE
b. SCTE30
c. SCTE35
d. Targeted Linear
2
_________stores the inventory of active spots in compressed digital video files.
a. MVL
b. AVL
c. DB
d. None
3
________insert the content of the spot into the program feed to be delivered to the consumer.
a. AVL
b. TDN
c. DN
d. AI
4
________stores the inventory of inactive spots in compressed digital format
a. MVL
b. AVL
c. DB
d. None
5
Ad Management Application functionalities include
a. Manage orders
b. Ad production
c. Meta data management
d. Both a and b
6
Ad Management Application process involves
a. Media Pool
b. Advertising Agencies
c. Central Marketing
d. All of the above
7
Ad Management system modules contains
a. Ad placement
b. Ad production
c. Ad booking
d. All of the above
8
Ads can be inserted based on which of the following parameters
a. Transmission time
b. Geographical location
c. User type
d. All of the above
9
All ECM products contain this feature
a. Workflow
b. Search
c. Document Management
d. All of these
10
Benefits of BPM are
a. Boost employee productivity and enhances operational efficiency
b. Improves product and service quality through process analysis
c. Tackle changing market and competitive conditions
d. All the above
