Distribution Management System

A Distribution Management System (DMS) is a collection of applications designed to monitor & control the entire distribution network efficiently and reliably.
DMS is used for tracking and maintaining the inventory (i.e. Prepaid/Post paid SIM cards, Prepaid Vouchers, Handsets etc) that is sold to the end customer through different sales channels.
 

DMS – Basics

Distribution Channel:  Distribution is the process of making a product or service available for use or consumption by a consumer .Distribution of products takes place by means of channels. Channels are sets of interdependent organization involved in making the product available for consumption.

 



Modern Trade:
Modern Trade means that the producer selects minimum number of intermediaries for selling the products to the end customers.
Example:  Reliance Fresh,  Big bazaar,  Vishal Mega Mart.
Types:
COCO (Company owned company operated)
Ex – Nokia Priority
FOFO   (Franchise owned franchise operated)
Ex – Mobile Store
 



Classic Channel:
Classic Channel means that the producer selects many number of intermediaries for selling the products to the end customers.

 

Channel Profile – Hierarchy

The complete area of a telecom service provider is divided into various categories based on geography and subscriber density.

• Circle
• Zone
•  Territory

Channel Partner

Channel Partners are decided according to the geography, subscriber density. Various types of channel partners are
Distributor

• Business entity that has office or operation in operator’s coverage area.
• Have own distribution and capability to help operator establish and expand their distribution network.

Point Of Sales (Retailer)

• Juristic person or individual that has trade license to operate retail business that currently operate its own business in operator’s coverage area.

Fleet on Street

• Communicates between DTR (Distributor) and RTR (Retailer)
• Collects the goods from DTR and send them to RTR and vice-versa.

Benefits of DMS

• DMS application helps you to increase your revenues through improved sales efficiency and customer servicing.
• It gives you a convenient and effective mechanism to integrate the information and data concerned with your business, partners, customers, suppliers and stock which makes business critical decisions easier.
• This application allows you to generate complete reports which gives you the clarity of the stock present with each channel.
• Operation cost can be reduced and also there is a significant dip in the cost of deployment and maintenance by using application.
• Provides a single channel to the organization to maintain and track their inventory on real time basis.