Most used and famous Search Engines

Baidu (China). Baidu (百度 = Bǎidù) is the most popular Chinese-language search engine capable of searching websites, audio files and images. It also has an online encyclopedia and discussion forum with keyword research. The company was founded in January 2000 in Beijing. In December 2007, Baidu was the first Chinese company to be included in the NASDAQ-100 index.

Bing . Bing is Microsoft’s search engine born from the ashes of Live Search in June 2009. The first version of Bing entered service in June 2009. Bing’s goal is to compete on international markets with Google and in some countries has joined forces with Yahoo. In July 2012 it ranked second among the most used search engines in the United States.

DuckDuckGo . DuckDuckGo is a search engine located in Valley Forge, Pennsylvania that uses crowdsourcing information from other sites, such as Wikipedia, to increase traditional results and improve search relevance. The philosophy of this search engine is mainly based on privacy: in fact it does not store information on user searches.

Google . Google Search is the most used search engine in the world, it was born on September 15, 1997 from the mind of Larry Page and Sergey Brin, two students of Stanford University in the USA. In addition to cataloging and indexing the resources of the World Wide Web, Google also deals with archiving and indexing photos, newsgroups, news, maps, emails, shopping, translations, Pay Per Click and videos through YouTube.

Yahoo! . Yahoo! is a company providing internet services aimed at the business and consumer world. Founded in 1994 by David Filo and Jerry Yang. The company is mainly known for its search engine function, it also consists of many other services aimed at communication (mail, messenger and chat) and thanks to partnerships it also proposes itself in the media market.

Yandex  (Russia). Yandex is a Russian IT company that has the largest search engine in Russia and develops a number of Internet services and products including Yandex Browser, a browser. The Yandex.ru page is classified as the most famous on the Russian web. Yandex was launched in 1997, its name means: “Yet Another iNDEXer” (yet another index) or index Языково́й .. The Russian word “Я” (“Ya”) corresponds to the Italian personal pronoun “Io”, thus making it “Яndex” a bilingual word game Index (English by index).

Naver  (South Korea). A small local search engine, Naver is more used than Google in South Korea. Its market share is 70%, higher than Google’s monopoly in the United States. Naver (from the verb “navigate”) was born in 1999 from a group of former Samsung employees. For web marketing in South Korea, therefore, it is recommended to also know Naver.

StartPage . Like DuckDuckGo, StartPage was founded with the aim of respecting user privacy. StartPage does not track and store your data and does not target ads based on your behavior. The engine is powered by Google and uses ads (provided by Google) to generate revenue. Each search result also comes with a “Proxy” option that allows users to browse the following site anonymously.

Ecosia . As computing moves to the cloud, users are becoming increasingly aware of the environmental impact of daily digital activities. Searching on Google, although it may seem strange, generates CO2. Launched in 2009, Ecosia is an alternative and neutral search engine for CO2. With each search, social business uses the revenue generated to plant trees. On average, 45 searches are needed to “finance” a single tree. Much of the engine itself is powered by Bing.